Today we’re looking at my 5 best tips on how you can grow your brand as a content creator and artist in 2020
1. Define your brand.
You brand is the way your identified and perceived
by your target audience. I suggest that you take some steps back and
really define and pin down your business branding. Or your branding as an artist. When you are defining your brand. Think about, who you are, what you do, what
you offer. And what your process looks like,
When you are creating the brand you first want to think about the brand name of your artist, or maybe your band or your company.
It may be a product! Then you create a logo, and with the logo
you create the graphics and color scheme. And also the imagery and photos. You take that graphical profile and create
your website and your social accounts. So one of my best tips here today. Don’t be afraid to show your face as part
of your branding. Because your face can be a very strong connection
to your brand. Today when social media marketing is the way. THIS IS THE WAY! And if you would like to learn more about
growing your brand you can check out my website morningdewmedia.com. Here I have a bunch of articles on production
techniques and also these brand articles which will help you to improve your branding across the web.
If you sign up to the Morningdew Media weekly
newsletter you also get this Creative Booster Guide which will give you tons of tips and tricks and production techniques.
Look over your portfolio and make sure that it’s very strong, bold and only includes your absolute best work.
Your clients will probably prefer 30 sec to 1 minute demo, compared to a 45 min album on Spotify or something… So dissect your work and only take the best
pieces and include them in your demo portfolio. You should also take advantage of social media platforms. And, yeah you have Facebook, LinkedIn, Twitter,
TikTok, Instagram and some other platforms. But here you want to look for the platform which gives you the best organic reach. And with organic reach we mean: The amount of people that see your content without any paid distribution. So you can look at organic reach like the opposite to paid marketing, or paid promotion.
At the moment you can have very good organic reach at both TikTok and LinkedIn if you know how to mold and shape your content to fit each platform. But here you can just observe what other artists and people are doing. In the past we had some great organic reach in both Twitter and Soundcloud. But not so much anymore because they changed the algorithms so many times and these platforms are very saturated. So look for the platforms which are “up and
coming” and at an early stage. They can give you some great organic reach. And on these social platforms you also want to make sure that you use the correct hashtags for your content. So look at current trends and see what kind
of hashtags you can include in your posts.
Build relations with your target audience and your market. Early in my career I used to go to trade shows and conventions all over Europe and in the US.
So I went to GamesCom in Germany, GDC, E3-shows etc. It’s a great place to meet up with potential clients and interesting people. And you can go to these talks and learn more about your craft. It’s a GREAT place to check out the latest
buzz and latest trends. And they have superb parties… with free
drinks! Ok, so for tip nr
4. Social Media Presence
Be consistent and share your work process. Too many companies are afraid of sharing their little company secrets (read: new game ideas). It’s like everything is under these very strict NDAs. NDA means – Non Disclosure Agreement. And they basically don’t want anything to leak. But hey, it’s all PROMOTION! Yeah, while we live in an age of content consumption, your audience is very eager to see what you do. What you are up to, and what you are doing. So, yeah, and just because you are making a song and showing how you are creating this song, or creating these sounds.
Or creating this game…or art piece or whatever. It doesn’t mean that everyone can do it. It still requires tons of practise and, yeah,
every result will be different. So make sure to have a consistent social media
presence to grow your brand.
5. Don’t be afraid to fail.
There’s this very famous quote from Batman. I think it’s said by Alfred: “Why do we fall sir? So that we can learn to pick ourselves up!” And I think that it’s very true to the creative space too.So I mean, I fail all the time in my work. In the posts and music that I make. Some things work and some things doesn’t. And in the process you learn what works and what doesn’t work. So this is very true to social media postings too. So don’t be afraid to try different approaches and see what works best for your specific audience. I hope you like these little tips on how to grow your brand in 2020.